Advertiser: GHD
Agency: R/GA
Category: Cosmetics, Beauty & Toiletries
Advertising campaign: GHDHAIR.COM
Executive Producer: Liz Jarvis (R/GA London)
Associate Creative Director: Sanam Petri (R/GA London)
Senior Experience Designer: Stuart Tayler (R/GA London)
Creative Director: Chris Williams (R/GA London)
Art Director: Peter Jupp (R/GA London)
Producer: Steve Errey (R/GA London)
Copywriter: Bronwyn Sweeney (R/GA London)
Brief Explanation
Ghdhair.com is the first platform devoted to giving stylists a voice. Salon professionals can increase their business by uploading photos and videos that showcase their talents, then manage their posts into look books. Collections can also be tailored to important clients, arming the stylist with the tools to bring relationships online.Everyday consumers can browse profiles and collections, getting tips and inspiration. Salons can also offer customized discounts through the platform, helping to drive business.Ambassador commerce is changing the way the industry works, just as GHD is changing the way salons, stylists and consumers do business – online and off.