The campaign, created by Draftfcb Healthcare, is inspired by an outpouring of stories about the positive impact Gilenya has had on the lives of its users. Gilenya is the first oral disease modifying therapy for people living with relapsing forms of Multiple Sclerosis (MS). Prior to this revolutionary pill, the only treatment options patients had required regular injections or infusions. Not only does Gilenya reduce the frequency of relapse by 52%, but the pill integrates better into the busy lives of those who are effected. It also provides a platform for patients to take a stance against the disease.
Agency: Draftfcb Healthcare
Chief Creative Officer: Rich Levy
Creative Director: Mike Devlin
Art Director: Dan Krippahne
Copywriter: Betsy Mansfield
Account lead: Sarah Hall
Agency Production: Terry Debonis
Bully Pictures LA
Directror: Greg Maya
Executive Producer: Jason Forest
Producer: Jason Wolk
Editorial: Hooligan Editoral NY
Editor: Eric Carlson
Assist Editor: Zach Hinden
Executive Producer: Rosemary Quigley
GFX: Tanq NY
Flame Artist: Alex Catchpool
Producer: Beth Fitzpatrick
Sound: Just Joe Audio
Engineer: Joe Vagnoni
Music: Tonal Sound
Alex Lasarenko