Category: Public Interest, NGO
Media: Digital
Brand: Gist Chile Foundation
Agency: Y&R
Geo: Chile
Advertising Agency: Y&R, Santiago, Chile
Creative Director: Gonzalo Ferrada
Art Directors: Gonzalo Gallardo, Alonso Venegas, Ignacio Besnier, John Venegas, Sebastián Muñoz
Copywriters: Juan Pablo Jara, Leo Aravena
Additional Credits: Funky Films, La Makina Prod
Published: March 2018
Synopsis:
In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor.