FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack.
It's a specially marked surf fin that alerts authorities to a surfer's wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survives. When a surfer clips these fins into their surfboard they're literally telling authorities and the world, "If my life's taken, don't take theirs."
Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks.
Manufactured by Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.
Media: Integrated
Category: Sportswear
URL: http://www.finforafin.com
Client: Glide Fins
Agency: Leo Burnett Melbourne
Country: Australia
Chief Creative Officer: Jason Williams
Creative Director: Andrew Woodhead
Producer: Maria Borowski
Producer: Olivia Cheung
Producer: Gary Arnas
Assoc Creative Director: Tim Shelley
Senior Art Director: Blair Kimber
Senior Copywriter: Alex Metson
Senior Art Director: Rob McDowell
Graphic Designer: Paul Charman
Sound: Gusto Music
Group Account Director: Monica Lewin
Group Account Director: David Offenbach–Abbott
Account Director: Rhys Thomas
Digital Project Manager: Nick Baum
Digital Project Manager: Ee-Lyn Law
Social Marketing Manager: Josh Popow
Editor: Justin Oleyar
Retoucher: Adrian Garofalo
Print Producer: Kaelene Morton
Web Development Partner: Joshua Armstrong
Web Development Partner: Luke Torney
3D Animation - Studio Pancho
PR - InsideOut