The precision engineering of GMC’s redesigned Acadia is compared to a world-class orchestra in a beautifully-crafted new spot, directed by Bully Pictures’ Sebastian Weiland for Digitas and Leo Burnett. Shots of a symphony orchestra, playing the introduction to The Who’s classic Eminence Front, are seamlessly blended with images of the “next generation” SUV driving through spectacular urban locales and landscapes. The voiceover invokes the “confidence” and “attention to detail” embodied by both orchestra and vehicle.
Alternative Title: Arrived
Media: TV
Category: Automotive
Client: GMC
Agency: Leo Burnett + Digitas
Production: Bully Pictures
Country: United States of America
Director: Sebastian Weiland
Chief Creative Officer: steve chavez
Group Creative Director: Patrick McHugh
Senior Copywriter: Bill Woodard
Senior Art Director: Jason Talbot
Executive Producer: Erik Zaar
Editing Company: Butcher Editorial
Editor: David Henegar
Music: Mophonics
Bully Pictures: Jason Forest, Executive Producer;
Gianfilippo Pedrotti, Executive Producer.
Butcher Editorial: Rob Van, Executive Producer.