Project Name: The GO PLAYER Challenge Pack
Brand: Go Player
Media: DM
Creative Agency: FCB SHANGHAI
Client: Go Player
Chief Creative Officer: Feiwei
Group Creative Director: David Seah
Creative Director: Lay Xie, Kevin Jiang
Art Director: Edward Cheung, Roger Fang
Copywriter: Lemon Xie
Account Director: Valerie Auyoung
Senior Marketing Manager: Rannie Lin
Traffic Manager: Ken Wang
Producer: Helen Xu, Nicole Xia
Film Production: Attic
Print production: Ucan Prduction
Retouching: Shanghai E-ju Culture Communication
Category: Unconventional media placement, package design
Territory: Mainland China