With the help of creative agency greenlight, Gold’s Gym launched five new broadcast spots to accompany the brand’s even further enhanced gym experience for members. The spots highlight the newest Gold’s Studio group fitness services, including GOLD’SFIT and GOLD’SCYCLE.
With Gold’s Gym’s newest Gold’s Studio fitness services, the health and fitness brand is continuing to set itself apart from its competitors. By tapping into the growing trend of studio classes in a boutique setting, like cycling, barre, Pilates and CrossFit, Gold’s Studio offers a similar experience, but one that’s more focused on helping members reach their fitness goals in a way that feels even more personal and tailored.
Dallas-based greenlight, who leads Gold’s Gym’s creative and strategic planning, worked closely with Coffee Productions to produce the new creative.
Media: TV
Category: Other
URL: http://www.greenlightad.com
Agency: greenlight
Production: Coffee Productions
Country: United States of America
Director: Luke Coffee
Creative Director: Keith Greenstein
Producer: Jim Askew
Executive Producer: Sharon Reinschmiedt
DoP: Andrew Hajeccck
Production Manager: Maxine Haynes
Assistant Producer: Jeremy Haak
Production Assistant: David Glynn
B Camera Operator: Nate Bednarz
1st AC/ Data Manager: Jordan Jones
2nd AC: Steven Vaquera
Gaffer: Jason Sherman
Key Grip: Dave Dollar
Grip Truck Driver: Ryan Serr
Sound Mixer: Jeremiah Gray
Wardrobe Stylist Yvonne Wagner
Wardrobe Asst Meredith Hinton
Hair & Makeup Anja Yamaji
Hair & Makeup Heather Henry
Craft Service Taylor Gervais
Production Assistant Sarah Nimeh
Production Assistant - Truck Charles Steen
Production Assistant RoyJohn Bulls
Production Intern Cole Mootz
Marketing Coordinator Kali Blackshear
Behind the Scenes Adam Cole
Post Supervisor/Editor Lon Lawson
Colorist Brian Buongiorno
Sound Mixer Kevin Brown
Greenlight CEO: Erik Herskind
Greenlight COO: Olivia Cole
Account Director Tracy Newman
Account Coordinator Sierra Eidson
Creative Director Keith Greenstein
Art Director Kaitlyn Coffee
Creative Intern Bentley Hudson
Account Service Intern Alaina Omar