Thereâs a lot of pressure living up to the standards of NASCAR drivers â Goodyearâs most demanding customers. And Goodyear is giving us a look behind the curtain at the people responsible for hand-crafting each and every race tire they make. At 200 mph, the stakes are high, as are the expectations of NASCARâs elite. But thereâs a reason why Goodyear endures the challenges of these proving grounds. Itâs because everything they learn in these grueling conditions inspires what they roll into every Goodyear tire they make.
Category: Automotive
Client: Goodyear
Agency: GSD&M
Production: Backyard
Country: United States of America
Director: Nick Piper
Executive Creative Director: Jay Russell
Creative Director: Tim Eger
Creative Director: Jake Camozzi
Art Director: Stuart Knowlan
Copywriter: Tim Yuen
Producer: Liz Lydecker
Producer: Anton Maillie
Exec Agency Producer: Laura Busino
Executive Producer: Crissy DeSimone
Executive Producer: Kris Mathur
Strategist: Ellen Kolsto
Editor: james duffy
Account team: Soni Laing
Account team: Jill Whitley
DP: Erich Treml
Editorial: NO6
Assistant Editor: Ryan Bukowski
Chemical Effects
VFX Supervisor: Dan Lorenzini
Senior Flame Artist: Shauna Prescott
Flame Assist: Jorge Tanaka
EP: Jenn Mersis
Senior EP: Sandy Beladino
Producer: Liz Lydecker
Eleven Sound
Mixer: Jeff Payne
Assistant mixer: Ben Freer
Assistant mixer: AJ Murillo
Producer: Caroline O'Sullivan