Client: Google Chrome
Project Name: Don’t Be A Browser
Agency: Virtue
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Trent Rohner
Creative Director: Andy Verderosa & Kyle Lynah
Creatives: Madeline Leary, Jenn Hubbard, Jackie Saldano, Mary-Grace Moseley
Design: Jessica Saesue
Strategy Lead: Mathoto Matsetela
Strategy: Stephanie Kruzick
Head of Production: Jill Rothman
Head of Integrated Production: Daniela Asaro
Executive Producer: Jonathan Shipman
Senior Producer: Jenn Gore
Director of Music: Charlotte Von Kotze
Client Partner: Ray Kang
Account Director: Jasmine Jabbour
Account Supervisor: Hagan Rushton
Director: The Malloys
Production Company: Superprime
Post-Production & VFX: Framestore
VFX Supervisor: Martin Lazaro
Senior Producer: Sue McNamara
Editorial: Cut + Run
Head of Production: Ellese Shell
Editor: Gary Knight
Assistant Editor: Beau Dickson
Audio Post House: Sound Lounge
Senior Audio Post Producer: Becca Falborn
Co-Mixers: Tom Jucarone, Rob DiFondi, Pete Crimi, and Justin Kooy
Music: Din Daa Daa by George Kranz
Media Agency: Essence
Published: September 2018
Synopsis:
A new campaign from Google Chrome as this month marks the browser's 10-year anniversary. To celebrate the occasion, Chrome partnered with Virtue, the agency born from VICE, to create Don't Be a Browser.
In the past decade, our relationship with the internet has changed drastically; and thus the world. The internet and Chrome have gone from a destination we occasionally visited to a fundamental part of our every day lives. It opens the door for us to do, create, and connect with absolutely anything and anyone at any time. But despite its global impact, its seamless integration and constant presence in our lives has sometimes made it fade into our background.
To remind us of the unlimited possibilities provided to us by this life-altering tool, the Don't Be a Browser campaign serves as a rallying cry to tap this power of human potential and Chrome together.
In this spot we see a smattering of actions with a wire frame window animated over each scene; revealing through Chrome website tabs exactly how that person got to where they are. From navigating the aftermath of a breakup, to DIY projects, to adopting a new best friend, Don’t Be a Browser reminds and inspires us that behind everything we do in life, big or small, there is a collection of sites and tabs that got us there.
Cameron Farrelly, Chief Creative Officer, Virtue: “For 10 Years Chrome has been the window to the world's information and an enabler of doing. Don't Be a Browser is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.”