Advertiser: GOOGLE TAIWAN
Agency: E21 MAGICMEDIA
Category: Internet Film Series
Advertising campaign: HIP-HOP MUSICIANS
Advertiser's Supervisor: Google Taiwan
Account Supervisor: Isabelle Lin, e21 Magic Media
ProductionManager: Melvin Ni, DN Pictures
Account Manager: Rebecca Lee
Account Manager: Isabelle Lin
Producer: Kate Huang, DN Pictures
Director: Kurt Lu, DN Pictures
Agency Producer: Rebecca Lee, e21 Magic Media
Advertiser's Supervisor: Richard Li - Country Marketing Manager
Brief Explanation
Google Taiwan launched TW Search Stories campaign with localized Inside Search site. This used extraordinary true stories to inspire curiosity and to showcase remarkable things that happen when Google Search removes barriers between users and the things they are searching for.Search Stories - Not just to aid in writing music, through searching on the internet, Kou Chou Ching found long lost Formosa folk rhyme and ancient names of Taiwan places. More importantly, through searching they won their own JPF Award.