Introducing Pixel. Phone by Google.
To launch Pixel, we tapped into Google's most iconic visual asset: the search bar. To represent the brand’s official evolution into hardware, we transition from the search bar to the phone shape in all of the campaign’s major executions, evolving from something people know and love about Google to something new they will love about Google.
Media: Integrated
Category: Telecommunications
Client: Google/ Mobile Technology
Agency: Droga5, New York
Production: Anonymous Content
Country: United States of America
Sound: Sonic Union
Post production: Moving Picture Company