Media: Connelly Partners
Country: United States
Client: Gorton’s Seafood
Advertising Agency: Connelly Partners, Boston, USA
Chief Creative Officer: Alyssa Toro
Associate Creative Director: Carissa Mak
Senior Copywriter: Michelle Ellis
Director of Production: Barry Frechette
Broadcast Producer: Lauren Lukacsko
Production Company: Hungry Man
Production Company creatives (Role+Name):
Production Company: Hungry Man
Director: Conor Byrne
Published: February 2 2018
Synopsis:
Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. In the spots, authorities of the ocean reveal that even they, storied characters of the sea, trust Gorton’s. Mer-bros, a castaway and even Poseidon agree: they all turn to their trusted source, the Gorton’s Fisherman, for quality seafood.
The campaign, which was shot on White Point Beach in San Pedro, California, and directed by Hungry Man’s Conor Byrne, is as visually stimulating as it is quirky and ironic. Legacy Effects, the force behind the costumes in Marvel’s movie franchise, created the costumes for characters of the sea – who were complimented by the same slicker-clad Fisherman introduced in last year’s campaign.