Category: Direction
Advertiser: CALIFORNIA MILK PROCESSOR BOARD
Product/Service: GOT MILK
Agency: GOODBY SILVERSTEIN & PARTNERS
Production Company: MJZ, Los Angeles, USA
Chief Creative Officer: Jeff Goodby
Executive Creative Director: Christian Haas
Creative Director: Managing Partner - Robert Riccardi/Associate Cd - Kevin Koller/Rus Chao
Copywriter: Pete Harvey/Carter Debski/
Art Director: Karen Land/Maggie Bradshaw
Agency Producer: Cindy Fluitt/Jake Grand
Account Supervisor: Kelly Johnson
Producer: David Zander/Emma Wilcockson
Director: Craig Gillespie
Editor: Jim Hutchins
Sound Design/Arrangement: Human
Account Manager: Krista Kelly/Megan Maynard
Cinematographer: Gyula Pados
EditingCompany: Hutchco Technologies
Account Manager: Krista Kelly/Megan Maynard
Cinematographer: Gyula Pados
Editing Company: Hutchco Technologies
English Description
Real milk comes from cows. It’s that simple. But when you head into a grocery store these days, it doesn’t seem that way. All kinds of “alternative milks” – soymilk, coconut milk, even bean milk – have popped up claiming to be the real thing. This campaign sets the record straight: real milk comes from cows.