Category: Public Awareness Messages
Advertiser: SÃO PAULO CITY HALL
Product/Service: GOVERNMENT OF THE CITY OF SÃO PAULO
Agency: NOVA S/B
Production Company: CONSPIRAÇÃO FILMES, São Paulo, BRAZIL
Chief Creative Officer: Ricardo Furriel
Copywriter: Ricardo Furriel E Zoca Moraes
Art Director: Hermes Jurkowitsch
Account Supervisor: Thiago Furtado
Director: Clóvis Aidar
Sound Design/Arrangement: Nosso Estúdio
English Description
The TVC starts in a psychologist’s office. The Crosswalk Man is lying on the couch and complaining that everybody ignores him: cars, motorcycles, buses, trucks, and even pedestrians. Much to his dismay, he realizes his shrink is ignoring him, too. At the end of the commercial, he reminds us that crosswalk violations result in fines and penalty points.