Gran Teatre Del Liceu: The unknown is strange

Credits & Description:

Brand GRAN TEATRE DEL LICEU
Entrant MCCANN BARCELONA
McCANN BARCELONA Barcelona, Spain Entrant Company
McCANN BARCELONA Barcelona, Spain Idea Creation
CRAFT Barcelona, SPAIN Production
Marta Llucià Mccann Worlgroup Executive creative director
Alejandro García Ruiz Mccann Worldgroup Art director
Tomás Gutiérrez Mccann Worldgroup Art director
Nil Murtra Mccann Worldgroup Copywriter
Mathilde Paquereau Mccann Barcelona Client services Lead
Paula Alberich Mccann Barcelona Account Executive
Ingo Kersyjens Mccann Barcelona Planning director
Marta Castillo Mccann Barcelona Planning
Juan Pérez de Rozas Craft Producer
Gemma Ferraté Craft Production
Brief Explanation
The piece is a visual poem that shows the most real and unknown side of El Raval, together with the most unknown and sincere side of the Liceu. Showing the entrails of both in a modern and contemporary production style.