Sony Interactive Entertainment: Gravity Cat

Credits & Description:

In 1665 Newton saw a falling apple and came up with the theory of gravity. 350 years later in Tokyo this happened.
Additional: Gravity Rush 2 | Gravity Cat Live Action Trailer | PS4
Media: Web Film
Category: Other
Client: Gravity Daze 2
Agency: Hakuhodo Tokyo
Production: Tohokushinsha Film Corporation
Country: Japan
Advertiser: Sony
Media: Web Film
Brand: Sony Interactive Entertainment Inc.
Country: Japan
Campaign: Gravity Cat
Agency: Hakuhodo Inc Tokyo
Creative Director: Yuta Okuyama
Account Planner: Yusuke Amagai
Account Planner: Keita Togawa
Account Planner: Yuki Yokoi
Production Company: Tohokushinsha Film Corporation
Post Production: Etsuko Kimura
Post Production: Hanako Tabata
Post Production: Kenichi Sasaki
Cg: Hisamichi Kido
Cg: Chu Ikebe
Cg: Tetsuaki Matsumoto
Cg: Kiyomi Wada
Cg: Maiko Hayashi
Director: Show Yanagisawa
Cameraman: Ryoken Okamura
Lights: Atsutoshi Ueno
Art: Yukiko Kuribayashi
Sound: Erito Ayaki
Music: Kazuyoshi Tonami
Pr: Takashi Aso
Pr: Tatsuya Sunohara
Production Manager: Takuya Omura
Director: Show Yanagisawa
Producer: Takashi Aso / Tatsuya Sunohara / Hisamichi Kido / Chu Ikebe
Cinematographer: Ryoken Okamura
Creative Team: Yusuke Amagai / Yuki Yokoi / Keita Togawa / Masumi Nishibori
Design Firm: The Directors Guild / Tokyo
Digital Artist / Multimedia: Tetsuaki Matsumoto
Editor: Etsuko Kimura / Hanako Tabata / Kenichi Sasaki
Lighting Design: Atsutoshi Ueno
Music & Sound: Kazuyoshi Tonami
Product Manager: Takuya Omura
Sound Designer: Erito Ayaki
Synopsis:
A live-action film was produced to promote GRAVITY DAZE
a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”