The Great New York State Fair and Campbell Ewald approached Not To Scale New York to create a film inspired by the main reason people are drawn to the fair: fun! Directed by Elliot Lim, the animated, illustrative spot extols the virtues of the event in a fun and humorous way, communicating a visiting family’s enjoyment while also being itself a joy to watch.
Media: Web Film
Category: Other
Client: Great New York State Fair
Agency: Campbell Ewald, New York
Production: Not to Scale
Country: United States of America
Director: Elliot Lim
Producer: Brittany Wimmer
Executive Producer: Eve Strickman
Agency Producer: Antonio Burnett
Senior Animators: Alex Smith, Geoffrey McDowall, Stephen Vuillemin, Nicholas Brooks
Animator: Kehinde Omisore
Compositor: Rachel Rardin