Agency: Havas Canada
Client: Greenfield Natural Meat Co
Media: TV/ Film
Market: Canada and U.S.
Synopsis:
To launch their latest product from Greenfield Natural Meat Co., Havas Canada created their newest campaign which focuses on their philosophy that they exist to make a better world by making meat right.
Greenfield Natural Meat Co. products are from animals that are raised in a more natural way, without any antibiotics, hormones or anything artificial whatsoever. The meat is from animals that are fed a 100% vegetarian feed and are Humanely Raised.
Because everything that Greenfield does is natural, their ads should be, too. In a :60 spot, Farmvertising, Greenfield Natural Meat Co. carved the world’s first sustainable billboard onto a 70-acre hay field in Manitoba – the largest billboard that’s ever been created.
Greenfield wants consumers to know that they treat their animals with care and not antibiotics, aiming to remind consumers that they do things differently.
They also produced a series of ads on fully recycled materials and other sustainable ideas. They even bought carbon offset credits to eliminate the effects of the drones and helicopter needed to shoot the video and TVC.
The work, which was produced in-house at Havas Canada, will run on social and digital channels, and include OOH components. The spot will begin running in Canada in April and run in the U.S. in mid-May with a heavy push in Florida and Chicago.