American dogs everywhere are suffering. No, it's not non-organic dog beds, cancelled K9 spa retreats or shamefully sheer shaves at the groomers. American dogs are affected by "Anglo-canine-asitis". Or more simply, a lapse in oral hygiene. Periodontal disease is currently the number one diagnosed disease in pets. The GREENIES Brand has released a cheeky new campaign reminding dog-owners on the importance of dental health for their canine companion, and the role GREENIES Canine Dental Treats can play to help control plaque and tarter. Timed appropriately with National Pet Dental Health Month in February, the campaign was created by Adam & Eve/DDB London. The spot portrays a veterinarian explaining humorous scenarios of a fictitious problem for dogs worldwide, "British Teeth Disorder".
Media: TV
Category: Household, garden & pets
Client: Mars/ GREENIES
Agency: adam&eveDDB London
Production: Somesuch
Country: United Kingdom
Director: sam hibbard
Chief Creative Officer: Richard Brim
Creative Director: Richard Brim
Creative: Ben Stilitz
Creative: colin booth
Producer: jane LLoyd
Executive Producer: Lou Hake
DoP: Mattias Nyberg
Agency Producer: Brittany Littlewood
Planner: Stuart Harrison
Business Director: Amelia Blashill
Account Director: Jo Lorimer
Media agency: MediaCom and Starcom
Editing Company: Work Editorial
Editor: Saam Hodivala
Post Production: Coffee&TV / The Mill
Post Producer: Sarah Walsh / Kirsty Ratcliffe
Colourist: James Bamford
Audio Post Production: Factory
Sound Engineer: Phil Bolland