MediaMonks Stockholm has created a VR film with Greenpeace to raise funds and recruit new members. As part of the wider Protect What You Love platform, the immersive 4-minute VR experience is designed to raise awareness of the rapidly changing climate and promote environmental conservation. The VR film will officially launch on the 7th July at the Peace and Love-festival in Borlänge, Sweden, and as the organisation continues testing and rolling out in more countries, they expect fundraising results to increase by more than 100% through the use of VR. Shot in Svalbard, a Norwegian archipelago in the Arctic Ocean, the film takes the viewer on a journey to the far north. “You can’t see it, but the Arctic Ocean teems with life,” informs the voiceover as the viewer looks out from the deck of the Greenpeace ship, the Arctic Sunrise. The VR film allows the viewer to experience the beautiful pristine wilderness first-hand, from walking on the sea ice and encountering a curious polar bear mother with her cub, to exploring the heart of a glacier. It’s that perspective that, through the use of VR technology, builds a genuine connection to the environment. To produce the film, MediaMonks’ VR team created camera and audio 360 rigs that would deliver a seamless version of reality. Camera rigs were 3D printed in the bespoke VR Lab and the team of VR creatives then travelled together with a production unit from Greenpeace to capture the footage. MediaMonks’ post-production team took care of all stitching, grading and audio production, resulting in a cutting-edge VR experience.
Media: Interactive
Category: Charities & appeals
Client: Greenpeace
Agency: MediaMonks
Country: Sweden