| Ad Stars 2018 | ||
|---|---|---|
| Design | Communication Design: Promotional items | Silver |
| Green | - | Bronze |
| Outdoor | Outdoor Craft: Art direction | Bronze |
| Outdoor | Ambient (Non standard and Free-format outdoor advertising): Small Scale Special Solutions | Crystal |
Brand Greenpeace
Agency Grey, Hong Kong, HK, (part of agency network: Grey and holding company: WPP Group)
Chief Creative Officer: Michael Knox
Group Creative Director: Christopher Lee
Creative Director: Hung Yi-chen
Art Director: Ella Wong
Copywriter: Amy Cheng
Producer: Ken Yau
Assoc Creative Director: Christopher Lee
Assoc Creative Director: Jeffrey MC Wong
Assoc Art Director: Jackie Wong
Account Director: Matt Wong
Account manager: Julie Wong
Account Executive: Eva Look
Synopsis:
Hong Kong is faced with a serious pollution problem. 12.7 million tonnes of plastic waste end up in oceans. If this persists, pollution could end up in household water supplies. However, Hong Kong people are not only unaware of such problems, but have been ignoring them significantly. Was there a way to get locals to learn about this problem, to get them to look into this problem deeper as well as get those who are in control, like politicians, to actually make a change and do something about it?