| Cannes Lions, 2015 | ||
|---|---|---|
| FILM | ONLINE FILM: CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | SILVER |
| Clio Awards 2015 | ||
| Film | Public Service: Short form (between one [1] minute and five [5] minutes) | Bronze |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film | Public Service/Social Welfare | Bronze Winner |
Greenpeace has released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.
The haunting and beautifully shot video, made by BAFTA-winning creative agency Don't Panic, London begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it's revealed Shell has moved in to drill â and something has gone wrong. An evocative cover version of the theme song from The LEGO Movie,'Everything is Awesome', accompanies the destruction.
URL: http://www.legoblockshell.org
Media: TV
Category: Public interest
Agency: DON'T PANIC
Client: Greenpeace
Country: United Kingdom
Creative Director: Richard Beer
Mel Evans, Arctic Campaigner - Greenpeace
Art Director: Andy Gent (UNIT9)
Music: Alex Baranowski (-)
Editor: Alex Burt (UNIT9)
Gaffer: Gary Welch (UNIT9)
Writer: Joe Wade (Don't Panic London)
Production Manager: Elizabeth Day (UNIT9)
Creative: Mark Santos (Don't Panic London)
Creative Director: Richard Beer (Don't Panic London)
Music Artist: Sophie Blackburn (-)
Director: Martin Stirling (UNIT9)
Director Of Photography: Matthew Day (UNIT9)
Producer: Pietro Matteucci (UNIT9)