Greenpeace Film, Digital Story of a Spoon by Memac Ogilvy & Mather Dubai

The Film titled Story of a Spoon was done by Memac Ogilvy & Mather Dubai advertising agency for Greenpeace in United Arab Emirates. It was released in May 2015.

Greenpeace: Story of a Spoon

Released
May 2015
Posted
May 2015
Executive Creative Director
Executive Creative Director
Production Agency
Producer

Awards:

Cannes Lions, 2015
FILMSCREENS & EVENTS: PRIVATE SCREENS & EVENTSBRONZE
LIA (London International Awards), 2015
TV/Cinema/Online FilmPublic Service/Social WelfareBronze Winner
Dubai Lynx, 2016
FilmFILM: OTHER FILM: INTERNET FILMBRONZE
Film CraftCRAFT: FILM: ACHIEVEMENT IN PRODUCTIONBRONZE
The Loeries Awards 2016
TELEVISION, FILM AND VIDEO COMMUNICATIONINTERNET VIDEO – ABOVE 30SBronze

Credits & Description:

Advertiser: GREENPEACE INTERNATIONAL
Agency: MEMAC OGILVY
Geo: United Arab Emirates
Agency Producer: Amin Soltani (Memac Ogilvy)
Production Company: Optix, Dubai
Producer: Andreea Gurbina (Optix)
Sound Engineer: Charles Elsouedi (Soundstruck Studios)
Second Unit: Hermann Meingast (Bluecactus Films)
Composer (adaptated score): Joe Najm (Mango Jam Studio)
Producer: Megan Markel (Optix)
Agency Producer: Jimmy Alfred (Memac Ogilvy)
Editor: Neda Ahmed (Optix)
Executive Creative Director: Ramzi Moutran (Memac Ogilvy)
Art Director: Sascha Kuntze (Memac Ogilvy)
Copywriter: Sascha Kuntze (Memac Ogilvy)
Creative Director: Sascha Kuntze (Memac Ogilvy)
Director: Sascha Kuntze (Memac Ogilvy)
Agency Producer: Tamara D'Costa (Memac Ogilvy)
Composer (original score): Norman Wille (Hoersturz Studio)
Managing Partner: Raul Skopecz (Optix)
Producer: Wilbur D'Costa (Mango Jam Studio)
Executive Creative Director: Will Rust (Ogilvy One)
Description of the Project:
We use way too much plastic in our daily lives. Why? Because it seems convenient. It seems to be the easy way out. We set out to change this perception. By telling the story of a spoon to show how much effort goes into making one. To show it's not convenient at all. To encourage, not scold, our audience in an empowering way to change their ways and take action.