Agency: Butler, Shine, Stern & Partners
Client: Greyhound Lines, Inc.
Creative Director: Paul Roberts
Associate Creative Director: Eric Leibhauser
Senior Art Director: Zach Shapiro
Copywriter: Zack Browne
Executive Director of Production: Vince Genovese
Producers: Dustin Levine/Meredith Ashworth
Group Business Director: Lindsay Grant
Account Executive: Hannah Getz
Senior Strategist: Halsey Stowe
Business Manager: Nihad Peavler
Production Company: JHF Productions
Director: Luis Peña
Editorial Company: Beast
Beast Editorial: Company 3
Motion Graphics: Tom Yaniv
Sound Design: One Union
Music Research: Agoraphone
Published: June 2018
Synopsis:
Greyhound is in a constant state of evolution, and having made some serious upgrades to service, investments in onboard amenities, and enabled easier to purchase last minute travel, Greyhound helps riders experience more of what’s around them.
While millennial travelers have become synonymous with social exploration and cultural curiosity, ‘You Don’t Have to Go Far to Go Far’ shows consumers that some of the best experiences are just a short ride away. Partnering with creative agency, BSSP, the work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in their own backyard, not just for those looking to vacation, but those who travel to discover.
The 360 campaign, which also takes a localized approach, highlights that with Greyhound customers can expect low fares, stress-free boarding, a comfortable onboard experience and a wide range of scheduling options with direct services between major cities.
The new work will include Greyhound’s return to television for the first time in nearly 20 years, as well as online video, digital radio, display, out-of-home, mobile, social media, native advertising, and influencer content publishers. The company will also release a content series later this month in partnership with VICE to show a dynamic exploration of two Greyhound-served markets from the perspective of two of comedy’s very entertaining voices, the Lucas Brothers.