Advertiser: P&G PRESTIGE PRODUCTS
Agency: REM RUINI E MARIOTTI
Category: Cosmetics & Beauty
Advertising campaign: GUCCI GUILTY BLACK
Director Of Photography: Aic
Editor: Adam Rudd
Director Of Photography: Asc
Music: Artist: Friendly Fires
Other Credits: Creative Services: Simona Silvano
Music: Cover Of "strangelove" (Martin Gore
Producer: Enrico Coletti. Rsa Films: Carla Poole
Account Manager: Francesca Romana Rapparelli
Other Credits: Rem Ruini E Mariotti_strategic Director: Olivia Mariotti
Music: Remix: David Kosten
Producer: Think Cattleya: Monica Riccioni
Editor: Final Cut London
Music: Depeche Mode)
Director: Frank Miller
Post Production: Fuel Vfx - Sidney
Art Director: Paolo Princi
Producer: Philip Rogosky
Director Of Photography: Salvatore Totino
Creative Director: Riccardo Ruini
Brief Explanation
A rain-drenched city night. The Gucci Guilty Black hero powers towards us on a classic Norton 750 motorcycle. Suddenly, a lustrous Rolls-Royce Silver Cloud appears behind him, swerving ahead to force him to a halt. His danger-loving vixen is simply chasing her game. Our mavericks seek more and their pleasure knows no boundaries. The colour scheme is stark: green and red light, against which our mavericks’ eyes smolder like coals. These motifs reappear on the two flagons that becomes part of city skyline.