| AME Awards, 2015 | ||
|---|---|---|
| use of medium | branded entertainment | AME Bronze Medallion |
Guitar Center Sessions - Season 8 Trailer
Company: Guitar Center
Award: AME Bronze Medallion
Brand: Guitar Center
Title: Guitar Center Sessions
Country: USA
Competition: use of medium
Category: branded entertainment
Talent Credits
Dustin Hinz - VP of Brand Experience and Entertainment Marketing
Campaign Summary
Guitar Center Sessions captures exclusive live performances and interviews from noteworthy and influential artists in stunning hi-definition and 5.1 surround sound. In addition to show-stopping performances, each episode features intimate interviews conducted by renowned journalist Nic Harcourt, offering rare insights into the celebrated careers of these icons and the inspirations behind their music. Episodes debut at 8 p.m. exclusively on DIRECTV’s Audience (channel 239). Sessions is but one example of the music retailer’s efforts to support artists by creating new avenues to expose their music to large audiences in an ever-changing music industry.