Gumtree.com kicks off nationwide TV and radio ad campaign
Gumtree.com launches their latest ad campaign this week, breaking on Wednesday 19th February.
Each advert shows the magic of Gumtree and the personal side of face-to-face interactions so unique to the site.
Sam Diamond, Head of Brand and Communications at Gumtree says: “The new campaign is designed to remind people how awesome Gumtree can be for buying or selling second-hand goods or motors.”
Harry Sheward, Managing Partner at Fold 7 says: “Gumtree is a truly zeitgeist brand, and establishing itself as the place to go to find “success”. We’ve used everyday situations and added the Gumtree twist. Real people, real items and real slices of life. It should propel millions to find their own success on the site”.
The ads will be supported onsite, and through digital channels including social media.
the7Stars are handling media planning and buying. Ads will be live from Wednesday February 19th.
Some fast facts:
Average 9 million monthly unique visitors across all devices (comScore Jan – Sept 2013) 1.7 million live ads (Gumtree Data: Feb 2014) Approximately 100,000 ads are posted on Gumtree every day