Client: Gundersen Health System
Geo: United States of America
Chief Business Development and Marketing Officer: Pamela Mass
Marketing Information Specialist: Julie Besl
Creative Services Manager: Kendra Maggert
Agency: Preston Kelly
EVP/Creative Director: Chris Preston
Producer: Anne Swarts
ACD Art Director: Melissa Tresidder
ACD/Copywriter: Terry Thomas
Associate Account Director: Ron Hall
Production Company: kaboom
EP: lauren schwartz
Director/DP: michele atkins
HOP: steven sills
Post: Drive Thru
EP: Beth Wilson
Editor: Mike Uzendoski
Published: Marsch 2018
Synopsis:
Kaboom and director Michele Atkins reunite with agency Preston Kelly on a new Love + Medicine campaign for Gundersen Health System. This year’s campaign, the fourth collaboration between Kaboom, director Atkins and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence.
At the heart of each narrative featuring a diverse series of challenges and how the simple adoption of exercise, meditation, and healthful eating can have a big impact. atkin’s directorial approach, observational and naturalistic, imbues each spot with a sense of welcoming and warmth. This year’s campaign also includes companion pieces, 15 spots that offer additional vantage points on health: a cyclist’s eye view, the Zen of meditation, and a smoothie recipe brought to life with stop motion.