Union’s Marco Perez Picks an ‘Argument’ for Haagen-Dazs
Passions run high in summer, and when an “Argument” erupts between a fiery Italian couple, only Haagen-Dazs can cool them down. Created via Goodby Silverstein & Partners, directed by HSI/Person Films’ Michael Haussman and edited by Marco Perez of [Union Editorial](http://unioneditorial.com/), the spot - in Italian with English subtitles - opens as a husband comes home with flowers. It may be too late: his wife is demanding a divorce. A shouting match ensues, fueled as much by their chemistry as by their anger. When she sees that he’s brought Haagen-Dazs, a reconciliation is in the offing...or is it?
Client: Haagen-Dazs
Spot Title: “Argument”
First Air Date: April 17, 2013
Agency: Goodby Silverstein & Partners/SF
Co-Chairman/Partner: Rich Silverstein
ACD/Copywriter: Will Elliott
Senior Art Director: Patrick Knowlton
Director of Broadcast Production/Associate Partner: Cindy Fluitt
Broadcast Producer: Melissa Nagy
Production Co: HSI/Person Films/LA
Director: Michael Haussman
EP: Michael McQuhae, Cecile Leroy
Editorial Co: [Union Editorial](http://unioneditorial.com/)/LA
Editor: Marco Perez
EP: Michael Raimondi, Caryn Maclean
Producer: Sara Mills
Assistant Editor: Jedidiah Stuber