Häagen-Dazs Film The Summer by Bates Taipei

The Film titled The Summer was done by Bates Taipei advertising agency for subbrand: Häagen-Dazs (brand: Häagen-Dazs) in Taiwan. It was released in Aug 2010.
Advertising campaign for Häagen-Dazs

Häagen-Dazs: The Summer

Brand
Häagen-Dazs  (Häagen-Dazs)
Media
Film
Released
August 2010
Posted
August 2010
Market
Taiwan
Industry
Dairy products & Eggs
Agency
Bates Taipei
Copywriter
Christine Yu
Art Director
Richard Yu
Art Director
Jeff Hung
Director
Ging-Zim Lo
Copywriter
Liz Hung
Account Supervisor
Jian Wen Lin
Account Supervisor
Jojo Tsai
Art Director
Liam Lin
Account Supervisor
Grace Chang
Account Supervisor
Chien Luo

Awards:

Asia Pacific AdFest 2011
Film LotusSingle for Internet filmBronze
Film LotusCampaign for Internet filmBronze

Credits & Description:

Category: Internet Film
Advertiser: HAAGEN-DAZS
Product/Service: HAAGEN-DAZS
Agency: BATES TAIWAN
Production Company: INLY PRODUCTION, Taipei, CHINESE TAIPEI
Date of First Appearance: Jul 26 2010
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Christine Yu
Copywriter: Christine Yu/Liz Hung
Art Director: Richard Yu/Liam Lin/Jeff Hung
Agency Producer: Allen Koo
Account Supervisor: Jojo Tsai/Grace Chang/Jian Lin/Chien Luo
Director: Lo Ging Zim
Account Manager: Jojo Tsai/Grace Chang/Jian Lin/Chien Luo

English Description

We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.