Advertiser: HABITAT FOR HUMANITY CANADA
Agency: COSSETTE
Category: Short Format Internet Film
Post Production: Alter Ego
Copywriter: Craig Rowe
Creative Director: Daniel Vendramin
Chief Creative Officer: David Daga
Producer: Donovan Boden
Sound Design/Arrangement: Drew Frohmann (Ta2 Sound
Producer: Garner Kinmond
Sound Design/Arrangement: Music)
Account Manager: Tina Haessler
Copywriter: Anthony Atkinson
Art Director: Daniel Vendramin
Editor: Brian Williams
Account Supervisor: Genevieve Cote
Post Production: Crush Inc.
Director: James Haworth
Producer: Harland Weiss
Advertiser's Supervisor: Lisa Lalande
Chief Creative Officer: Matthew Litzinger
Editing Company: Poster Boy Edit
Director Of Photography: Tico Poulakakis
Agency Producer: Tony Desousa
Brief Explanation
Habitat for Humanity needed to increase donations. The problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for things like tools and supplies. We needed to tell them, so we created an integrated campaign that consisted of online videos, outdoor posters and a donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' and directed people to a fun, interactive site where they could easily make a donation.