Advertiser: HABITAT FOR HUMANITY CANADA
Agency: COSSETTE
Category: Short Format Internet Film
Copywriter: Anthony Atkinson
Post Production: Crush Inc.
Chief Creative Officer: David Daga
Art Director: Daniel Vendramin
Account Supervisor: Genevieve Cote
Producer: Harland Weiss
Director: James Haworth
Chief Creative Officer: Matthew Litzinger
Sound Design/Arrangement: Music)
Editing Company: Poster Boy Edit
Agency Producer: Tony Desousa
Director Of Photography: Tico Poulakakis
Post Production: Alter Ego
Editor: Brian Williams
Copywriter: Craig Rowe
Producer: Garner Kinmond
Creative Director: Daniel Vendramin
Producer: Donovan Boden
Sound Design/Arrangement: Drew Frohmann (Ta2 Sound
Advertiser's Supervisor: Lisa Lalande
Account Manager: Tina Haessler
Brief Explanation
Habitat for Humanity needed to increase donations. The problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for things like tools and supplies. We needed to tell them, so we created an integrated campaign that consisted of online videos, outdoor posters and a donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' and directed people to a fun, interactive site where they could easily make a donation.