Halfords Film Tour De Britain by Independent Films, Mother London

The Film titled Tour De Britain was done by Independent Films, Mother London advertising agencies for Halfords in United Kingdom. It was released in Jun 2013.

Halfords: Tour De Britain

June 2013
June 2013
Production Agency

Credits & Description:

Halfords celebrates the surge in popularity of cycling post-Olympics in its latest TV ad.
The ad, by Mother, shows Britain’s cycling tribes, including MAMILs (middle-aged men in lycra), professional cyclists, commuters, hipsters, yummy mummies and little girls, all racing each other.
The work, called ‘Tour De Britain’, is the first by Mother since winning the business earlier this year. The brief was to create a summer cycling anthem for Halfords, the UK’s largest retailer of bicycle...

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