Category: Financial Services
Media: TV
Client: Halifax Bank
Managing Director (Halifax): Russell Galley
Managing Director Group Brands and Marketing (Halifax): Catherine Kehoe
Retail Communications Manager (Halifax): Chris Black
Advertising Agency: adam&eveddb, London, Uk
Creative consultant: Stephen La Riviere
Tv producer: Catherine Cullen
Copywriter: Jonathan John
Art director: David Mackersey
Business director: Victoria Day
Account executive: Olivia Adamson
Chief strategy officer: David Golding
Audio post production: 750mph
Producer: Kirsty Ratcliffe
Post production / vfx Ecd: Neil Davies
Shoot supervisor: Neil Davies, Jonathan Wood
3d lead artist: Alex Hammond
2d lead artists: Fergal Hendrick
Director: Dom&Nic
Production manager: Steve Elgar
Production assistant: Tom Benkins
Producer: John Madsen
Description:
Find out what happened The Thunderbirds visited the Halifax
· Halifax’s new TV advert features Parker and Lady Penelope, from the classic 60s action series -Thunderbirds
· Halifax and adam&eve DDB have teamed up with owners ITV Studios Global Entertainment for the first time to launch the latest campaign
Halifax has today announced Thunderbirds’ Parker and Lady Penelope as the latest iconic characters bringing a British twist to its TV advertising campaign.
In the ad, created by adam&eveDBB, Lady Penelope’s long suffering butler Parker, visits a Halifax branch with a letter.
Parker is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a colleague what he’ll spend the money on, he imagines himself on a beach, cocktail in hand, whilst his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen!
Parker and Lady Penelope will also feature in branch, on outdoor posters and in online advertising. Other characters from the series will appear on social media, including top tips for saving from Brains aimed at encouraging young people to save. There will also be a special mobile savings game which will tour shopping centres in the UK, giving people the chance to play on a big screen and win prizes.
Filmed in the Halifax branch in Marlow, Buckinghamshire, the advert features Halifax colleagues as extras.
Halifax Savers Prize Draw - Superdraw
Two top prizes of £500,000, three prizes of £100,000, 100 prizes of £1000 and 1500 x £100 prizes will be awarded in June 2017 only. From July 2017, we will continue to offer 1,500 prizes of £100 alongside the usual structure of three top prizes of £100,000 and 100 prizes of £1,000. Money held in joint accounts will be treated as being split equally between each account holder for the purpose of calculating the qualifying balance. Balances in children’s savings accounts are excluded.
To qualify: register and hold £5,000 or more in qualifying Halifax and/or Bank of Scotland savings accounts for the whole calendar month before each draw. Customers living in England, Wales & Scotland aged 18+ (not NI).
The Halifax Savers Prize Draw has had more than 69,000 winners since the first ever draw in 2011, with the total prize money in the past five years topping £42 million and rewarding more than 1,100 Halifax savings customers every month.
Halifax colleagues appear as extras in the new advert as well as actor Gemma Wardle who has appeared in numerous TV programmes including Doctors, Life on Mars and Holby City. Gemma also played the leading role of Eponine in London's West End production of Les Misérables.
It is the fourth ad in a series celebrating how Halifax’s down to earth and friendly colleagues give “extra” to every customer, illustrated by a range of surprising and charming characters.