Advertised Brand: Hallmark Signature
Advert Tite(s): Extraordinary
Headline and copy text:
Hallmark Signature Cards Help People Connect This Holiday Season
As the holidays draw closer and the year wraps up, Hallmark poses questions to remind people to pause and take time to connect with loved ones:
Think about who made your life extraordinary... Who surprised you? Who loved you? Who made life better?
"No matter what's going on in the world, the basic things we all care about remain very similar – we care for the people in our lives and for their health and happiness," said John George, Hallmark vice president of marketing. "There's no better time than the holidays to tell those special people how you feel, and Hallmark Signature cards are just the way to do that. Because there are no ordinary people, these are no ordinary cards."
Hallmark Signature holiday cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more.
Advertising Agency: Rokkan, New York, United States
Published: November, 2016
Hallmark Signature Holiday 2016
Client: Hallmark
Hallmark
Vice President, Greetings: John George
Vice President, Creative Group: Darren Abbott
National Marketing Manager: Janet Broll
Digital Marketing Manager: Amy Merchant
Marketing Manager: Rob Reeder
ROKKAN
Chief Creative Officer: Brian Carley
Chief Delivery Officer: Joe Tao
SVP, Executive Creative Director: Laura Mulloy
Senior Art Director: Ariel Hammer
Copywriter: Amanda Caldari
SVP, Client Partnership: Matthew Garcia
Account Director: Kim Svarney
Account Supervisor: Stephanie Tudor
SVP, Media & Analytics: Lindsay Williams
Director, Strategy: Emily Garvey
Business Manager: Bryeanna Murphy
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
[Digital]
Technical Director: Katarina Blackwelder
Senior Developer: Dusan Milko
Senior Developer: David Roach
Senior Designer: Ellis Sant’Andrea
Senior Designer: Mike Szabo
Motion Graphics Designer / Director: Tom Yaniv
Digital Producer: Lucy Adams
Production
Production Company: The Famous Group
Director: Giovanni Messner
Director of Photography: Colin Arndt
Managing Director: David Kwan
Supervising Producer: Bobby Marsden
Producer: Gabe Reiter
Production Supervisor: Carolyn Bratkowski
Production Coordinator: Adrianne Victory
Found Footage
Stalkr
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Editorial
Nomad Editorial
Editor: Jim Ulbrich
Executive Producer: Jennifer Lederman
Senior Producer: Weston Ver Steeg
Assistant Editor: Nick Bruce
Assistant Editor: James Lee
Online: Alexander Chizhov
Audio
Prodigious
Executive Producer: Beth Fitzpatrick
Associate Producer: Lisa Sadek
Mixer: John Grant
Music
Nylon Studios
Executive Producer: Christina Carlo
Senior Producer: Halle Petro