Category: Pharmacy
Advertiser: KRAFT ARGENTINA
Product/Service: HALLS
Agency: JWT ARGENTINA
Production Company: HACHIKO FILMS, Cap Fed, ARGENTINA
Chief Creative Officer: Pablo Alvarez Travieso/Gonzalo Vecino
Executive Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino
Creative Director: Joaquin Ares
Copywriter: Juan Manuel Marin Fraga
Art Director: Pablo Granade
Agency Producer: Federico Videtta/Alexia Olmo
Account Supervisor: Victoria Carrano
Producer: Luli Kramer/Andrea Percivalli
Director: Maureen Hufnagel
Editor: Guillermo Grillo
Sound Design/Arrangement: La Casa Post
Post Production: Nomad
Music: Animal Music
Account Manager: Teresita Bellesi
Planner: Gonzalo Fonseca/Romina Perrone
Director Of Photography: Juan Carlos Ferro
Account Manager: Teresita Bellesi
Planner: Gonzalo Fonseca/Romina Perrone
Director Of Photography: Juan Carlos Ferro
English Description
This spot was created to install the new voice of the brand Halls. A brand that has been helping people breathe better from day one.
The piece shows us a sort of experiment where we see how people are affected when the air of one place is changed for the air of another. The piece is well grounded on humor where different situations expose the brand proposal: A change of air changes everything.