Category: Food
Media: Film
Client: Halo Top
Agency: Red Tettemer O’Connell + Partners (RTO+P)
Chief Creative Officer: Steve Red
Executive Creative Director, Partner: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
RTO+P Producer: Joe Mosca
Post Producer: Rebecca Jacobs
Editor: Chip Schofield
Account Leads: Carla Mote and Perry Morris
Director: Casey Storm
Production Company: Anonymous Content
Anonymous Content Director of Photography: Neil Shapiro
Anonymous Content Producer: Thomas Martin
Music Composition & Sound Design: Milkboy
VFX: Alkemy X
Published: July 2017
Synopsis:
Halo Top is the low-calorie, high-protein, and low-sugar ice cream that only uses the best, all-natural ingredients so that it tastes just like the real deal. With 20g of protein per pint, this “perfect pint” has anywhere from 240 calories to 360 calories. Founded in 2012, by Justin Woolverton (after the former lawyer began experimenting with ice cream making in his own kitchen to accommodate his hypoglycemic diet restrictions), the company has experienced exponential growth over the last few years, relying on in-house resources to market its product and spread awareness. Just last year, sales jumped more than 2,500% and the brand is now available in grocery retailers nationwide – becoming one of the nation’s top-selling ice creams.
In light of this rapid growth - increased demand/distribution and a devoted fan base – Halo Top has partnered with the Philadelphia-based creative shop, Red Tettemer O’Connell + Partners (RTO+P), to develop the company’s first national ad campaign. Together, Halo Top and RTO+P launched a digital-focused initiative today with humorous videos at the center that play-off “The Perfect Pint” tagline and enlist the directing chops of Hollywood A-Lister Casey Storm of Anonymous Content.