H&M: Come Together

Credits & Description:

Discover the H&M Christmas 2016 collection and see the new spot directed by Wes Anderson, starring Adrien Brody.
Media: TV
Category: Retail services
Client: H&M
Agency: adam&eveDDB London
Country: United Kingdom
Director: Wes Anderson
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett
Executive Creative Director: Richard Brim
Creative Director: Till Diestel
Creative Director: Paul Knott
Creative Director: Tim Vance
Executive Producer: Lisa Margulis
Executive Producer: Matthew Fone
Director: Wes Anderson
Director of Photography: Bruno Delbonnel
Production Company: The Directors Bureau
Production Company: Riff Raff
Editor: Joe Guest
Editing Company: Final Cut
Post Production: The Mill
Synopsis:
Introducing our first holiday campaign for H&M, “Come Together”, starring the brilliant Adrien Brody. The story takes place on Christmas Eve, with Brody as the conductor on a train full of passengers travelling to join their loved ones for the holiday.
Client Brief Or Objective:
The Come Together campaign was a combination of precise, magical and stylish art direction and design to achieve the feeling of a modern-day holiday fairy tale. To achieve this, we worked with the director and production team to create a distantly familiar world that would draw viewers in, whilst standing out against the Christmas clutter. Taking influence from Art Noveau and drawing on diverse influences from across the globe the team could design and fabricate a train in multiple pieces to fit in a single sound stage in London. The aim was to create a highly immersive world that pulled in the viewer and enchanted them with detail and style. The skill and craft involved shows in the final execution which takes the viewer on an utterly enchanting yet believable journey through a snow-filled wilderness.