| International ANDY Awards 2016 | ||
|---|---|---|
| Web | Best Use of an Influencer | Gold |
| Kinsale Shark Advertising Festival 2016 | ||
| Film Craft | International Film Craft - TV/Online or Cinema - Best Direction | Bronze |
| Circle Awards 2016 | ||
| Film Craft | Best Production Design | Bronze |
| Film | Best Online Advertising Film 1 Minute Or Over | Bronze |
| Eurobest Awards 2016 | ||
| Film | Online Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze Eurobest |
Agency: Adam&eveddb London, United Kingdom
Client: H&M
Product: H&M
Entrant: Adam&Eveddb London, United Kingdom
Atternative Title: Essentials For Everyone
Product/Service: H&M
Idea Creation: Adam&Eveddb London, United Kingdom
Production: Sonny London, United Kingdom
Additional Company: Factory London, United Kingdom
Additional Company 2: Mpc Ccreative London, United Kingdom
Additional Company 3: Marshall Street Editors London, United Kingdom
Chief Creative Officer: Ben Priest (adam&eveDDB)
Executive Creative Director: Ben Tollett (adam&eveDDB)
Executive Creative Director: Richard Brim (adam&eveDDB)
Creative: Matt Gay (adam&eveDDB)
Creative Director: Patrick McClelland (adam&eveDDB)
Managing Director: Tammy Einav (adam&eveDDB)
Account Director: James Rowe (adam&eveDDB)
Creative Director: Erik Zetterberg (H&M)
Head of Marketing: Daniel Herrmann (H&M)
Project Manager: Fia Ingman (H&M)
Agency Producer: Jack Bayley (adam&eveDDB)
Assistant Producer: Jimena Seoane (adam&eveDDB)
Head of Production: Anthony Falco (adam&eveDDB)
Director: Fredrik Bond (Sonny London)
Producer: Alicia Richards (Sonny London)
Editor: Tim Thornton-Allan (Marshall Street Editors)
Assistant Editor: Matthew Pochettino (Marshall Street Editors)
Sound Designer: Anthony Moore (Factory Studios)
Soundtrack composer: Max Steiner (Factory Studios)
Post Producer: Abi Klimaszewska
(Glassworks)
VFX Supervisor, Project Lead: Jonathan Westley (MPC)
Project Lead 3D: Mike Chapman (MPC)
VFX Supervisor: Chris Scott (MPC)
2D Artists: Chris Scott, Adam Maynard (MPC)
3D Artist: Edward Hicks (MPC)
Matte Painting: Can Y. Sanalan (MPC)
Video URL: https://www.youtube.com/watch?v=oYjwXjwvAv0
Brief Explanation
To promote H&Ms Modern Essentials Selected by David Beckham, we created a campaign to highlight David’s role as a true style guru. As David takes his daily stroll we see not only men and women adorning themselves in his latest Modern Essentials collection, but babies, dogs, graffiti and everything in between.
The campaign broke online and was supported by print, digital and social activity.