Category: Fashion
Media: Integrated
Brand: H&M
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, San Francisco, USA
Tutor: Mina Mikhael
Art Director: Vrasidas Golemis
Copywriter: Ryan Sparrow
Published: June 2017
Synopsis:
How can we make the H&M brand relevant on Mother's Day? Mother4Mother is an H&M Mother’s Day initiative that asks recent mothers to donate their maternity clothes to make reusable diapers for refugee families. Our campaign works to create a Mother’s Day when European and Syrian mothers can stand together in solidarity, and celebrate the collective sacrifices they make for their children. By donating their maternity clothes, European women pass on a positive experience of motherhood. They give Syrian women one less thing to worry about, and make it easier for them to enjoy the actual delights of being a mother.