Hanes Film Soften the Blow - Crush by 360i

The Film titled Soften the Blow - Crush was done by 360i advertising agency for subbrand: Hanes ComfortBlend (brand: Hanes) in United States. It was released in Jun 2013.

Hanes: Soften the Blow - Crush

June 2013
June 2013
Production Agency
Creative Director
Art Director
Creative Director
Creative Director

Credits & Description:

Destruction videos are all the rage in the digital space. So when Hanes sought to promote its new super soft ComfortBlend line of crews, socks and v-necks, it wanted to tie in this phenomenon to how its ultra-soft apparel can "soften the blow"for most any type of physical destruction. Thatâs when the brand's digital agency AOR 360i created and developed the campaign Soften the Blow

Category: Retail services

Client: Hanes

Agency: 360i

Production: B ...

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