Harbin Beer: Happiness Without Borders

Credits & Description:

Category: Alcoholic Drinks
Media: Film/ content video
Brand: Harbin Beer
Agency: BBH
Geo: China
Advertising Agency: BBH, Shanghai, China
Group Creative Director: Yinbo Ma
Creative Director: Haoxi Lv
Art Director: Lyon Liao
Copywriter: August Cao
Published: April 2017
Description: During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match.
Agency: Bbh China Ltd., Shanghai
Chief Creative Officer: Johnny Tan
Group Creative Director: Yinbo Ma
Creative Director: Haoxi Lv
Copywriter: August Cao
Art Director: Lyon Liao
Account Director: Elvis Li/Rei Zhang
Account Manager: Cobain Cheng
Account Executive: Tony Wang
Strategic Planner: Matthew Nolan
Agency Producer: Mo Chan/Weisian Lee
Film Production Company: Mic, Shanghai
Director: Liu Lin
D.O.P/Cinematographer: Liu Lin/Wang Kai/Yao Song Xin/Yao Xiao Jie
Executive Producer: Lanny Dong
Film Producer: Zhang Ye
Production Designer: Lu Nan Jie
Post-Production Company: Bottles, Shanghai
Editor: Liu Lin
Colorist: Wang Jian
Flame Artist: Lu Jian Chao
Post Producer: Don Tang
Special Effects Company: Bottles, Shanghai
Sound Production Company: Fantastic Music, Shanghai
Sound Designer: Jeff
Sound Studio Producer: Baobao
Music Composer: Christ Zhou
Music Arranger: Christ Zhou
English Synopsis:
Harbin Beer Believes, “Beer Knows No Strangers”. Summer 2016 Harbin Beer Brought Together The Most Unlikely People: The Border Residents. China Has The Most Number Of Country Borders In The World. During The Olympics, Harbin Beer Leveraged On The Power Of Sports. Actual Borders Were Transformed Into Sporting Grounds. Playing A Friendly Match Broke Down The Barriers In Their Hearts.
English Context Explanation:
The Olympic Games Is Well-Known For It Transformative Power To Bring People Together From All Over The World, Regardless Of Any Cultural Or Political Tensions. As A Result, Lasting Relationships Can Be Formed That Make The World A More Connected, Peaceful Place. In China, This Is Particularly Valuable Sentiment Because The Nation Has The Most Borders In The World – Many Of Which Are Contested, Making The Cultural Divisions On Either Side Of The Borders More Profound. Harbin Beer, However, Believes A Simple Truth: Beer Knows No Strangers. And During The Olympic Season, When Stories Of International Unity Are Most Salient, The Brand Wanted To Put Its Belief To The Test And Bring People Through The Spirit Of Sportsmanship That Could Be Celebrated With A Beer Among New Friends – Not Strangers. Win Or Lose, Harbin Helped People Of Different Cultures Form Lasting Relationships That Inspired Peace Among All Nations.
Url: http://c3i.me/harbinborderlong/