Alternative title: Paani Se Panga Mat Lo
Media: TV
Category: Home appliances & furnishings
Client: Havells India Ltd.
Product: Havells Water Purifier
Agency: BBH India
Country: India
CCO & Managing Partner: Russell Barrett
Managing Director: Arvind Krishnan
Head of Planning: Sanjay Sharma
Executive Creative Director: Vasudha Misra
Art Director: Rodrigues Robert
Head of Production- Khvafar Vakharia
Executive Producer: Reema Asrani
General Manager: Shreekant Srinivasan
Senior Business Partner : Yashi Vikram
Business Partner : Sankalp Anand
Strategy Director: Yudhishthir Agrawal
Production House: Early Man Film
Director: Ayappa
Executive Producer: Anand Menon
Producer: Milin Shah
Published: July 2018
Synopsis:
A lot of regular RO Water Purifiers provide drinking water that could be acidic in nature and cause health problems like gas/acidity. Havells Water Purifiers were launching a range of RO water purifiers that maintained the water's pH balance ensuring the water you got was safe and healthy. To launch this range and to break people’s apathy about regular water purifiers, the film explored a deep-rooted cultural insight that giving water to someone is considered a very pious act. But what happens when you realise that the water you are drinking could be acidic.