Advert title(s): Hayneedle.com "For the love of home"
Client: Hayneedle.com (Hayneedle)
Advertising Agency: VSA Partners, Chicago
Creative Director/ Executive Creative Director: Bob Winter
Other additional credits:
Ashley Geisheker, Associate Partner, Executive Director of Production
Evan Thompson, Creative Director
Kim Price, Designer
Lisa Plachy, Senior Copywriter
Lindsay Vetter, Senior Business Manager
Joe Nio, Associate Partner, Director of Strategy
Nancy Maloney, Strategy Director
Kendall Baird, Senior Strategist
Nick Cavet, Associate Partner, Digital Strategy
Chandni Shah, Media Buyer
Kara Bosnic, Director, Client Engagement
Ryan Paul, Associate Director, Project Management
David Forbert, Project Manager
Production Co: Smuggler
Published/Released (Month, Year): May 2017
Synopsis:
Hayneedle.com is the nation's #2 home decor and online furnisher, and they've just launched their first-ever national campaign, which takes on competitors (like Wayfair) with a bold approach. In a category crowded with value-driven messaging, Hayneedle is drawing on the emotion that's found inside the home. The campaign, titled "For the Love of Home," launched last week and includes broadcast, digital and print.