Media: TV
Category: Public interest
Client: Health Promotion Agency
Agency: GSL Promotus
Production: Flying Fish
Country: New Zealand
Director: Christine Jeffs
Art Director: Will Farmer
Creative Director/ writer: Nick McHugh
Producer: Sam Attenborough
Account Director: Fiona Gore
Strategist: Leigh Graham
DoP: John Toon
Media: Brianna Mcleod
Synopsis:
The “social” cigarettes you might think are harmless are actually leading you to regular smoking which has major impacts on your health and wellbeing. These ads show how cigarettes can seem appealing at first, before they show their sinister side.