| Lions Health 2016 | ||
|---|---|---|
| Pharma | Communications To Healthcare Professionals: Business To Business | Silver Lion |
| Pharma | Communications To Healthcare Professionals: Business To Business | Bronze Lion |
Titile: Healthcare At Home
Agency: Langland
Brand: Healthcare At Home
Country: United Kingdom
Advertising Agency: Langland, Windsor
Entrant Company: Langland, Windsor
Media Agency: Langland, Windsor
Pr Agency: Langland, Windsor
Production Company: Langland, Windsor
Executive Creative Director: Andrew Spurgeon (Langland)
Senior Producer: Gareth Wakeham (Langland)
Art Director: Tim Jones (Langland)
Account Executive: Billy Johnson (Langland)
Account Manager: Charlotte Huyton (Langland)
Senior Copywriter: Michael Pogson (Langland)
Senior Producer: Claire Martin (Langland)
Account Director: Charlie Hunt (Langland)
Brief with projected outcomes:
All material must conform to the Advertising Standards Authority code of practice.
Audience:
The audience was complex, primarily senior executives within the pharmaceutical sector, however NHS Trust executives were just as important, their trust and confidence was the number one consideration for pharmaceutical executives. Our primary objective of the re-brand was to re-build trust, confidence, and positive sentiment amongst this audience.