LAST 10
Campaign Title: Make Health Last
Client: Heart and Stroke Foundation
url: http://www.makehealthlast.ca
Agency: Lowe Roche, Toronto
Creative Director: Sean Ohlenkamp
Associate Creative Directors: JP Gravina, Simon Craig
Account Manager: Laura Davis
Agency Producer: Producer: Sandy Cole
Director: The Dempseys
Production Company: OPC
Director of Photography: John Houtman
Executive Producers: Harland Weiss, Donovan Boden
Line Producer: Kelly King
Editorial House: Rooster Post
Editor: Mick Griffin
Assistant Editor: Jesse Unruh
Visual Effects: Track & Field
VFX/Flame Artist: Ernie Mordak
Music: Vapor Music
Brief Explanation
The television commercial for the Heart & Stroke Foundation is all about presenting viewers with a choice. By using symmetrical visuals within a split screen approach, the :60 commercial shows two possibilities for the viewer's future self. Will they grow old with vitality? Or get old with disease? As the spot moves from scene to scene, viewers watch as the final ten years of a man's life are spent in health and happiness on the left hand side of the screen while the same man experiences a future of sickness on the right hand side.