Heineken: The chorus

Credits & Description:

Brand: Heineken
Media: TV
Category: Alcoholic Drinks
Agency: Publicis
Geo: Italy
Heineken: The chorus
Advertising Agency: Publicis, Italy
Creative Director: Bruno Bertelli, Cristiana Boccassini, Marco Venturelli, Luca Cinquepalmi
Associate Creative Director: Polina Zabrodskaya, Michele Picci
Art Director: Simone Di Laus
Strategic Planners: James Moore, Moritz Goede
International Group Account Director: Lorenza Montorfano
International Account Supervisor: Jana Uhlarikova
International Account Executive: Dalila Salhi
Agency Executive Producer: Silvia Cattaneo
Director: Antoine Bardout-Jaquet
Executive Producer: Robin Accard
Line Producer: Khalid Tahhar
Editor: Bill Smedley
DOP: Glynn Speeckaert
Production Company: Partizan Midi Minuit
Media Agency: Starcom
PR Agency: Edelman
Sound Designer: Raja Sehgal, GCRS
As a global sponsor of music events, Heinekens wants to demonstrate to its fans that
it understands what makes live music so special. The fun of live gigs isn’t just the
music – it’s everything surrounding it. Live your music is about transforming the
passive listeners who watch from the back row into voracious music live-ers, ready
to open up to everything live music has to offer. From head-nodders to
head-bangers. Because when you live your music, live music becomes even
greater.