Brand: HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen
Global Heineken® Communication Manager: Ita Bassey
Agency: PUBLICIS ITALY
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Eddy Guimaraes
Associate Creative Director: Vinicius Dalvi
Senior Copywriter: James Andrews
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
Account Supervisor: Barbara Ruscio Levi
International Account Manager: Dalila Salhi
Account Executive: Lischa Steiper
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Lasse Frank
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois
Production Coordinator: Emma Palatin
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
Editor: Fred Olszak
Post Production Company: THE MILL London
Executive Producer: Misha Stanford-Harris
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
POKE London
Group Creative Director: Colin Byrne
Creative: Ross Dexter
Creative: Matthew Comras
Strategic Planner: Sol Ghafoor
Planner: Alvaro Ojeda
Senior Producer: Rachel Stuart
Business Director: Juyong Kim
Account Manager: Alex Augustyn
Data Analyst: Chris Wake
Published: September 2018
Synopsis:
Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. The new Heineken® brand tone is inspirational, light-hearted and universally appealing, the new brand Idea takes commonly held beliefs and twists them with a refreshing Heineken® point of view to let you enjoy life more.
This is the latest campaign from Publicis Italy built around Heineken’s sponsorship of the UEFA Champions league. For the digital element of the campaign, POKE - Publicis' digital shop - will provide creative content by dramatising the TVC in new ways, creating solutions with 'World’s Most Unmissable Moments'. The spot - directed by MEGAFORCE through Iconoclast - sees football fans feeling the burn after missing game-changing football moments due to various (and often silly) distractions.
You won’t want to miss a thing. Every moment counts in the UEFA Champions League.