| D&AD Awards 2018 | ||
|---|---|---|
| Branding | Campaign Branding & Identity | Yellow Pencil |
| Lions Craft 2018 | ||
| Film Craft Lions | Animation | Bronze Lion |
| Ad Stars 2018 | ||
| Integrated | Product & Service: Foods | Silver |
| Branded Entertainment Videos | Broadcast | Bronze |
| Promotion | Product & Service: Foods | Bronze |
| Design | Product & Service: Foods | Bronze |
| Design | Communication Design: Packaging | Crystal |
Media: Web Film
Category: Food
Client: Kraft Heinz Australia
Agency: Y&R New Zealand
Production: Assembly Ltd.
Country: New Zealand
Director: Damon Duncan
Chief Creative Officer: Josh Moore
Executive Creative Director: Tom Paine
Production company: Assembly Ltd.
Copywriter / Art Director: Ellen Fromm
Executive Producer: amanda chambers
Executive Producer: Jonathan Mihaljevich
Sound Design: Shane Tapari
Composer: Mahuia Bridgeman Cooper
Chief Executive Officer: Josh Moore
Music + Sound Production: Franklin Road
Colourist: pete ritchie
Y&R New Zealand
Managing Director / Head of Planning: Jono Key
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Head of Design: James Wendelborn
Head of TV / Producer: Sacha Moore / Liz Rosby
Assembly Ltd.
Lead Designer / Character Design: Josh Fourt-Wells
3D Artists:
Geoff Kirk Smith
Katie Naeher
Craig Speakman
Craig Baxter
Alex McLeod
Damon Duncan
Rhys Dippie
Josh Fourt-Wells
Marcos Godoy
Anastasia Fileva
Andrii Kryvuila
Gustavo Soares
Alex Scollay
Patrick Blades
Environmental Design: Scotty Wilson
Compositing: Rhys Dippie
Synopsis:
Nobody knew where young Geoffrey's obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life. But as is often the way, one moment, or one woman, changed everything. And that is where this story starts. Campaign created by Y&R NZ and Assembly Ltd, with music by Franklin Road, for Kraft Heinz Australia.
Heinz Beanz have been on Australian supermarket shelves for almost 90 years. But in recent years they’ve lost relevance with modern families, and found themselves confined to the back of the pantry. Put simply, Aussies were eating less Beanz and the whole category was in decline. So Heinz decided to relaunch their iconic cans in four new sizes (130g, 220g, 300g and 555g), each developed for a specific meal occasion. Given the history of iconic brands changing their products and failing, our brief to ourselves was simple: introduce Australia to the new sizes in a way that’s impossible to hate.